UPDATED: November 19, 2015
This website and related applications and social media platforms (each, a “Site” and collectively, our “Sites”) is owned and operated by Smithfield Foods, Inc. or one of its subsidiary companies (collectively, “Smithfield”). The Smithfield family of brands includes, but is not limited to, regional, national and international retail and foodservice brands, such as Smithfield®, Gwaltney®, Eckrich®, Armour®, John Morrell®, Farmland®, Margherita®, Krakus®, Cook’s®, Carando®, Curly’s®, Kretschmar®, Patrick Cudahy®, Healthy Ones® and others, as well as quality pet and livestock products through its pet division Premium Pet Health LLC.
Smithfield knows your privacy and security are important, so we are very sensitive to the privacy concerns of those who use our Sites.
This Site is not aimed at children under 13 years of age. Any information submitted through the Site that we know or reasonably believe originated from a child under 13 years of age will be deleted. Children should never reveal their address, phone number or other personal information to any strangers on the Internet.
When you participate in or register on the Site for promotions, offers, programs, contests, or sweepstakes, or otherwise communicate with us, you may directly provide us with certain information, including, but not limited to, the following types of personal information:
We may also offer you the opportunity to sign up for email newsletters and other communications as well as our Coupon Club. We may collect your name, email address, zip code and state for purposes of sending those email newsletters and coupons.
If you choose to access or use social networking services, such as Facebook, Twitter, Instagram, etc., we may receive certain personal information that you make available to those services, including, without limitation, information about your contacts on those services. We encourage you to review the privacy policies of each social networking service you use to understand how your information may be used and shared by the service or third parties and to set your privacy settings on those services in accordance with your preferences.
When you visit any of our Sites, we may collect certain information by automated means, using technologies such as cookies, web server logs, web beacons, or other technologies that collect information about your computer or device and your online activity.
In conjunction with the gathering of information through cookies, our web servers may log information such as your device type, operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs also may record information such as the address of the web page that referred you to the Site and the IP address of the device you use to connect to the Internet. They may also log information about your interaction with the Site, such as which pages you visit, links you click and the items you view. To control which web servers collect information by automated means, we may place tags on our web pages called "web beacons," which are small files that link web pages to particular web servers and their cookies.
We may obtain information about you from other sources, such as public databases, data aggregators and information collected from other brands or businesses in the Smithfield family of companies. This information may include, without limitation, your name, email address, postal address, age, gender, marital status, income level, demographic information, purchasing behavior, interests, hobbies, product preferences, online activity, or any other publicly available information.
We may use any information we collect on or through the Site, from other commercial sources, or in connection with a promotion, offer, contest, sweepstake, or social networking service, to operate, evaluate and improve our business, products, services and Sites, to communicate with you and provide information to you regarding our products, services and promotions, and to customize and optimize your experience on the Site. We also may use information we collect in other ways for which we provide specific notice at the time of collection.
Other specific ways we may use this information include, without limitation, the following:
We may share information we collect or that you provide to us on or through the Site, or in connection with a promotion, offer, contest, or social networking service, with our service providers and licensees who perform services on our behalf. These service providers and licensees are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements. We also may share information with our affiliated companies, licensees, franchisees and promotional partners to, for example, send you information about products, services, or promotions that may interest you.
Certain features on our Site may contain interactive areas where users can submit comments, images, recipes, or other content that may be visible to others. Users should be aware that when they voluntarily disclose personally identifiable information (e.g., name, email address, postal address, etc.) in public, interactive sections of the Site, the information can be read and used by others. We strongly encourage you to not disclose any personally identifiable information in any such submissions of content to the Site. We make no representations and undertake no obligations as to the security or use of information you voluntarily include when submitting content. We also reserve the right to remove any user-generated content we deem inappropriate for any reason in our sole discretion and without notice.
We maintain administrative, technical and physical safeguards customary in the industry to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. While we believe these safeguards are effective to secure your personal information, no method of security is 100% secure from all potential threats. Consequently, we cannot guarantee the absolute safety of personal information submitted on the Site.
If you are a California resident, you may ask us to refrain from sharing your information with certain affiliates and other third parties for their own marketing purposes. Please tell us your preference by contacting us as specified in the How to Contact Us section below. Your opt-out will be effective until you revoke it. Your opt-out will only affect the future sharing of information and will not be retroactive
You may contact us as described in the How to Contact Us section below to review and update your preferences, ask us to remove your information from our mailing lists, or to submit a request. All of our promotional emails contain an “unsubscribe” link that you can click through to stop receiving future promotional emails from the Smithfield brand or group that originated the promotion. Even if you opt out of getting marketing messages, Smithfield will still send you messages about your questions and purchases.